Not One Nude Fits All: Celebrating Inclusivity in Beauty
The beauty industry has long had a monochromatic view of ‘nude’ that excludes many tones and shades, particularly darker complexions. This lack of representation is evident when browsing nail salons, where countless opportunities to cater to diverse skin tones go unaddressed. Thankfully, this narrative is shifting as brands like Fenty Beauty and Milk challenge the conventional definitions of beauty, embracing inclusivity.
The Vision Behind Nu Nudes Collection
Daisy Kalnina, founder of The GelBottle, set out to redefine the narrative with her Nu Nudes collection. Launched in 2020, it aims to provide a more inclusive color range that meets the needs of women regardless of their skin tone. As Kalnina passionately states, “I know that not one nude fits all, and I hope this range will be enjoyed by everyone as much as I enjoyed creating it.”
Exploring the Color Palette
The Nu Nudes collection features six stunning new shades designed to enhance the beauty of all skin tones. From creamy Vanilla to smooth Caramel and syrupy Mocha, these colors not only create a more inclusive palette but also harmonize beautifully with existing shades. By bridging the gap between different skin tones and nail colors, The GelBottle is taking a monumental step forward in the beauty industry.
Transforming the Amidst COVID-19
When the pandemic disrupted plans for a professional photoshoot to showcase these shades on diverse models, The GelBottle’s community stepped in. Brand ambassadors and loyal followers proudly displayed the colors through their own at-home modeling, sharing authentic images that highlighted the versatility of the Nu Nudes collection. This creative approach not only resonated with customers but also transformed how the brand marketed its offerings.
A Community Effort
Through social media, the brand was able to feature real-life applications of their nail colors, showing how beautiful the shades look across different skin tones. Influencers such as @jasminecorinna_mua in Caramel and @_arjenesisnails in Mocha helped illustrate the collection’s wide appeal, driving home the message of beauty beyond conventional boundaries.
The Global Reach of TGB Nu Nudes
Today, the Nu Nudes collection can be found at nail salons worldwide, igniting a movement of inclusivity within the industry. The GelBottle continues to strive for quality and diversity through its efforts. By catering to the unique needs of underrepresented skin tones, the brand is reshaping the future of beauty.
More Than Just Colors
This initiative goes beyond just offering nail colors; it signifies a broader push toward equality in beauty standards. With the Nu Nudes collection, The GelBottle effectively advocates for representation and inspires other brands to follow suit in their quest for inclusivity.
Exclusive Offer for a Limited Time
To further help fans of the brand embrace this inclusive range, The GelBottle is offering a limited-time gift voucher that can be redeemed for the Nu Nudes collection and other fantastic TGB products. Completing the form at the top of the page will secure your voucher, enabling you to experience these inclusive colors for yourself.
Conclusion
As the beauty industry continues to evolve, so does our understanding of what it means to be truly inclusive. The GelBottle’s Nu Nudes collection embodies this progressive change, ensuring that every woman can find her perfect shade of nude. In a world where beauty should be universal, it’s time to celebrate diversity through the colors we wear.
